framedvision-digital experience

Video Mapping

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Video Mapping

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Il video mapping ha molto termini in comune il linguaggio pubblicitario: stupire, entusiasmare e soprattutto attrarre.

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Realtà aumentata 

Il video mapping è una tecnica di video proiezione applicabile a qualsiasi tipo di oggetto o superficie, dai grandi palazzi ai piccoli oggetti. Unita a video appositamente sviluppati permette di creare esperienze multimediali dove si mescolano realtà fisica e virtuale.[/vc_column_text][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][vc_column][vc_row_inner el_id=”MobileImage”][vc_column_inner el_id=”MobileImage”][us_single_image image=”5664″ align=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row content_placement=”middle” columns_type=”boxes” height=”medium” color_scheme=”custom” us_bg_color=”#ffffff” el_id=”MobileFull”][vc_column width=”1/2″][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][vc_column_text css=”.vc_custom_1566649500127{padding-right: 20px !important;padding-left: 20px !important;}” el_id=”MobileFull”]

Stupire ed informare 

L’interesse verso il video mapping risiede anche nel ventaglio di applicazioni possibili. Sullo stesso edifico possiamo creare uno show a fine prettamente scenografico, sviluppare un’ installazione allo scopo di informare i visitatori, o fare entrambe le cose contemporaneamente.[/vc_column_text][us_separator type=”invisible” size=”huge”][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible”][us_separator type=”invisible”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column el_id=”MobileFull”][vc_column_text css=”.vc_custom_1563454720073{padding-right: 20px !important;padding-left: 20px !important;}” el_id=”Floating” el_class=”vc_hidden-md vc_hidden-sm vc_hidden-xs”]

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Processo

[/vc_column_text][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column][/vc_row][vc_row height=”auto” color_scheme=”custom” us_bg_color=”#f4f4f4″ css=”.vc_custom_1562888415105{margin-bottom: 0px !important;border-bottom-width: 0px !important;}” el_id=”MobileFull2″][vc_column text_color=”#000000″ el_id=”MobileFullTecnologieTab”][vc_tta_tabs][vc_tta_section title=”Concept” tab_id=”1560766100238-9b6e10b2-0f03″][us_separator type=”invisible” size=”large”][vc_column_text el_id=”ParagraphModPlus”]Insieme al Cliente cerchiamo di comprendere due punti fondamentali: il concept e lo scopo del video mapping. Il primo è fondamentale per definire come sfruttare le forme della superficie proiettata per veicolare una narrazione specifica. Il secondo per determinare le modalità di fruizione dello spettatore e il ruolo dell’installazione all’interno dell’evento.[/vc_column_text][us_separator type=”invisible” size=”large”][/vc_tta_section][vc_tta_section title=”Fisica” tab_id=”1560767564862-e53e316b-adc0″][us_separator type=”invisible” size=”large”][vc_column_text el_id=”ParagraphModPlus”]Il funzionamento del videomapping si basa sulla sovrapposizione di modello 3d e oggetto reale. Occorre quindi analizzare e misurare l’oggetto e il contesto di inserimento. L’oggetto per ricreare il duplicato digitale della superficie, il contesto per impedire che variabili, ad esempio l’inquinamento luminoso, inficino la riproduzione dello spettacolo.[/vc_column_text][us_separator type=”invisible” size=”large”][/vc_tta_section][vc_tta_section title=”Animazione” tab_id=”1560767567483-a175c39b-fbfd”][us_separator type=”invisible” size=”large”][vc_column_text el_id=”ParagraphModPlus”]Lo sviluppo dell’animazione si articola attraverso continui confronti con il Cliente, principalmente in quattro step: identificazione del materiale di partenza, raffronto sullo storyboard, prove di stile e sviluppo dell’animazione. Queste quattro fasi permettono a noi uno sviluppo fluido, senza intoppi e ripensamenti, al Cliente una visione generale del lavoro durante le fasi sviluppo.[/vc_column_text][us_separator type=”invisible” size=”large”][/vc_tta_section][vc_tta_section title=”Installazione” tab_id=”1560767570638-771e60a7-2fa4″][us_separator type=”invisible” size=”large”][vc_column_text el_id=”ParagraphModPlus”]Per un’ installazione fluida occorre definire quali proiettori ed ottiche utilizzare, come distribuire il segnale ai server, scegliere i computer, ma anche considerare le modalità di fruizione e lo scopo dello spettacolo. Per affrontare la componente tecnica abbiamo tecnici e partner, per garantire la seconda facilitiamo la comunicazione tra cliente e personale tecnico.[/vc_column_text][us_separator type=”invisible” size=”large”][/vc_tta_section][/vc_tta_tabs][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row content_placement=”middle” height=”full” width=”full” us_bg_image=”6744″ us_bg_repeat=”no-repeat” us_bg_pos=”top center” el_id=”AllignCenter”][vc_column][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][vc_column_text el_id=”UnderlineLink”]

Guarda un progetto

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Contatti

contact@framedvision.org

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