framedvision-digital experience
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Esperienze Immersive

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Perché realtà immersive? Immergere significa avvolgere, comunicare a 360 gradi, veicolare esperienze. Trasportare il Cliente in uno spazio costruito per connettere azienda e consumatore

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Realtà Immersive

Si definisce immersivo un sistema di visualizzazione che coinvolge la totalità del campo visivo dello spettatore. Può essere sviluppato con tecnologie differenti: video proiettori, ledwall, visori VR, tour virtuali (fotografici o 3D), sistemi interattivi finalizzati a gaming ed e-learning.[/vc_column_text][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][vc_column][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][vc_raw_html el_id=”MobileFull”]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[/vc_raw_html][/vc_column][/vc_row][vc_row content_placement=”middle” columns_type=”boxes” height=”medium” color_scheme=”custom” us_bg_color=”#ffffff” el_id=”MobileFull”][vc_column width=”1/2″][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][vc_column_text css=”.vc_custom_1598533941034{padding-right: 20px !important;padding-left: 20px !important;}” el_id=”MobileFull”]

Comunicare a 360°

Musei e aziende hanno da tempo compreso il potenziale dei sistemi immersivi di trasformare la visualizzazione dei dati in un esperienza. Le mostre sfruttano questa tecnologia per allargare l’esperienza di fruizione, i brand e le aziende per tour virtuali e conferenze aziendali all’avanguardia.[/vc_column_text][us_separator type=”invisible” size=”huge”][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible”][us_separator type=”invisible”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column el_id=”MobileFull”][vc_row_inner el_id=”MobileImage”][vc_column_inner el_id=”MobileImage”][us_single_image image=”28024″ align=”center”][/vc_column_inner][/vc_row_inner][vc_column_text css=”.vc_custom_1567011351992{padding-right: 20px !important;padding-left: 20px !important;}” el_id=”Floating” el_class=”vc_hidden-md vc_hidden-sm vc_hidden-xs”]

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Applicazioni 

È importante scegliere la giusta tipologia di realtà immersiva in funzione agli obiettivi comunicativi prefissati: una proiezione a 360° incrementa l’autorità del brand, un tour virtuale aumenta il tempo di fruizione del sito, l’utilizzo di visori VR (Oculus, Google Watch, Samsung Gear) contribuisce a creare costumer experience innovative.[/vc_column_text][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][vc_column][us_separator type=”invisible” size=”huge”][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][vc_raw_html el_id=”MobileFull”]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[/vc_raw_html][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row height=”auto” width=”full” color_scheme=”custom” us_bg_color=”#f4f4f4″ css=”.vc_custom_1561562163875{margin-bottom: 0px !important;border-bottom-width: 0px !important;}”][vc_column text_color=”#000000″][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][vc_column_text css=”.vc_custom_1566667461343{padding-right: 20px !important;padding-left: 20px !important;}” el_id=”BigTextProcess”]

Processo

[/vc_column_text][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column][/vc_row][vc_row height=”auto” color_scheme=”custom” us_bg_color=”#f4f4f4″ css=”.vc_custom_1562888415105{margin-bottom: 0px !important;border-bottom-width: 0px !important;}” el_id=”MobileFull2″][vc_column text_color=”#000000″ el_id=”MobileFullTecnologieTab”][vc_tta_tabs][vc_tta_section title=”Concept” tab_id=”1560766100238-9b6e10b2-0f03fde7-bb34″][us_separator type=”invisible” size=”large”][vc_column_text el_id=”ParagraphModPlus”]Scopo del progetto e modalità di fruizione sono ovviamente il punto di partenza di ogni intervento. L’esperienza immersiva può essere veicolata verso la fruizione di contenuti, o avere carattere prettamente scenografico. È quindi fondamentale chiarire i presupposti comunicativi per definire l’andamento generale dello spettacolo.[/vc_column_text][us_separator type=”invisible” size=”large”][/vc_tta_section][vc_tta_section title=”Fisica” tab_id=”1560767564862-e53e316b-adc0fde7-bb34″][us_separator type=”invisible” size=”large”][vc_column_text el_id=”ParagraphModPlus”]All’interno di una realtà immersiva la fruizione coinvolge la totalità della visione. Il secondo step è quello di definire le modalità di fruizione rispetto all’opera e considerare le condizione tecniche e di riproduzione (es. prevedere la distorsione dell’immagine una volta proiettata o riprodotta da un dispositivo VR).[/vc_column_text][us_separator type=”invisible” size=”large”][/vc_tta_section][vc_tta_section title=”Animazione” tab_id=”1560767567483-a175c39b-fbfdfde7-bb34″][us_separator type=”invisible” size=”large”][vc_column_text el_id=”ParagraphModPlus”]Le possibilità dell’animazione sono vaste quante gli sviluppi applicativi. I musei sfruttano queste tecnologie per aggiungere gradi di interattività all’infografica, i brand per ricreare attorno al consumatore una brand experience avvolgente, gli eventi aziendali e congressuali per creare interfacce dati futuristiche.[/vc_column_text][us_separator type=”invisible” size=”large”][/vc_tta_section][vc_tta_section title=”Installazione” tab_id=”1560767570638-771e60a7-2fa4fde7-bb34″][us_separator type=”invisible” size=”large”][vc_column_text el_id=”ParagraphModPlus”]La creazione di esperienze immersive può servirsi di tecniche differenti. Possiamo creare video sfruttando la realtà virtuale, installazioni temporanee sviluppare strutture di proiezione a 180/360 gradi, oppure adoperare il video mapping per ricavare installazioni permanenti dalle architetture preesistenti.[/vc_column_text][us_separator type=”invisible” size=”large”][/vc_tta_section][/vc_tta_tabs][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row content_placement=”middle” height=”full” width=”full” us_bg_image=”28984″ us_bg_repeat=”no-repeat” us_bg_pos=”top center” us_bg_overlay_color=”rgba(0,0,0,0.55)” el_id=”AllignCenter”][vc_column][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][vc_column_text el_id=”UnderlineLink”]

Guarda un progetto

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Contatti

contact@framedvision.org

+39 347 49 98 362[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][us_separator type=”invisible” size=”huge”][us_separator type=”invisible” size=”huge”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]